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Unlike Google Analytics, the PMSI Web Tracking Solution offers more than just the geographic location of website visitors, it allows you to:
Valuable additional information including the business turnover and their industry / SIC code allows users to easily identify which of their visitors are most valuable and target those prospects first.
For sales it means wasting less time cold calling data lists and instead having detailed actionable information on hot prospects, people in the market to buy your product or service. As the information provided is so detailed, less time is spent researching the businesses visiting your website and more on converting them. The PMSI Web Tracking Solution helps identify upgrade and cross-sell opportunities with existing clients; this is invaluable when monitoring your sales pipeline. Clients have increased their sales by up to 50% using this tool while simultaneously reducing the volume of cold calls they make.
For marketing the PMSI Web Tracking Solution helps measure the effectiveness of all activity driving prospects to the website and increases conversion overall. The client portal also provides access to many different reports allowing you to truly measure the volume of traffic from all your marketing activity and identify who the actual visitors are, rather than just those who make contact.
Contact us today to learn more about how the PMSI Web Tracking Solution can help your business maximize online leads.
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