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Study Shows Branded Jackets, T-Shirts and Caps Can Help Boost Your Brand & Message

PMSI Direct knows a branded promotional product is one of the best ways for your message to get seen again and again, and our promotional products website makes it easy for you to find and order the perfect items for all your campaigns. Now, a 2013 in-depth study by the Advertising Specialty Institute (ASI) reinforces just how well branded merchandise delivers your message, and how wearable items like jackets, T-shirts and caps can help make that message even more powerful. What's more, PMSI Direct provides an Order Management System for your sales team to order pre-approved branded merchandise we maintain in stock, pick and pack, and ship to customer or prospect locations. Call PMSI Direct at 800.238.1316 to inquire more about our customizable sales literature and product fulfillment services.

Jackets    Broswe our selection of jackets
Did you know jackets have the best advertiser recall of any promotional product? Amazingly, a whopping 95% of those who own logoed outerwear can recall the advertiser's name. Now, that's some serious brand power! Here's four more facts about promotional outerwear according to the ASI [1]:

• 9% of U.S. consumers own promotional outerwear
• Those with household incomes over $100,000 are more likely to own promotional outerwear
• Nearly half (48%) of all outerwear recipients say they were likely to do business with an advertiser after given a logoed jacket
• Democrats are more likely to own a logoed jacket than members of any other political party

T-Shirts    Broswe our selection of T-shirts
T-shirts are also a wearable favorite and a great way to promote your brand according to the same ASI study. For instance, did you know:

• Of the 12 metro U.S. cities polled, Atlantans (46%) owned the most promotional T's
• Consumers age 21-34 are most likely to own a promotional T-shirt (48%)
• Independents (46%) are more likely to own promotional T's than Democrats and Republicans
• Latinos (52%) are more likely than any other racial demographic to own a promotional T
• Men (45%) own more promo shirts than women (40%)

Caps and Hats    Broswe our selection of caps and hats
The study also revealed people's love for branded caps and headwear, such as:

• 19% of U.S. consumers own a promotional cap
• Those who earn $100,000+ are more likely to wear a branded hat (27%)
• Caps are most popular with the 35- to 44-year-old Gen X crowd (23%)
• A majority of people (59%) keep a branded hat because it's useful, but 42% also keep caps because they look good
• Men (24%) are far more likely to own a branded cap than women (14%)